Author archive for Falk Rehkopf

  • Voice Search Optimisation (VSO): Digital PR's new frontier

    Voice Search Optimisation (VSO): Digital PR’s new frontier

    Voice Search Optimisation (VSO): Digital PR’s new frontier Voice search has exploded in popularity as of late, with 55% of…

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  • Alex Hunter, Virtual Influencer, Adidas

    Virtual Influencers: PR gag or next level Influencer Marketing?

    Virtual Influencers: PR gag or next level Influencer Marketing? In a nutshell, virtual or CGI influencers refer to influencers who…

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  • How to use AI in PR - Ubermetrics

    New Technologies: How to use AI in Public Relations

    How to use AI in Public Relations Artificial Intelligence (AI) is making a huge splash in the PR industry, but…

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