Author archive for Falk Rehkopf

  • PR Pros: What you need to know about the Dark Web

    PR Pros: What you need to know about the Dark Web

    PR Pros: What you need to know about the Dark Web You’re already familiar with the Surface Web, which simply…

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  • AI in Newsrooms

    Media Relations: How to work with AI-driven newsrooms

    Media Relations: How to work with AI-driven newsrooms For many, the word “newsroom” evokes an image of reporters sitting in…

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  • Will Blockchain re-establish trust within Marketing and PR?

    Will Blockchain re-establish trust within Marketing and PR?

    Will Blockchain re-establish trust within Marketing and PR? What’s the first thing that comes to your mind when we throw…

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  • Voice Search Optimisation (VSO): Digital PR's new frontier

    Voice Search Optimisation (VSO): Digital PR’s new frontier

    Voice Search Optimisation (VSO): Digital PR’s new frontier Voice search has exploded in popularity as of late, with 55% of…

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  • Alex Hunter, Virtual Influencer, Adidas

    Virtual Influencers: PR gag or next level Influencer Marketing?

    Virtual Influencers: PR gag or next level Influencer Marketing? In a nutshell, virtual or CGI influencers refer to influencers who…

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