Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and theyāre increasingly…
Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…
The ‘Communications Week’ celebrates its premiere on 13th November in Hamburg We’re happy to announce that theĀ Communications WeekĀ is coming to…
Content Marketing: How to unlock the potential of ‘Dark Social’ Dark Social is a huge problem for marketers worldwide. If…
Interview with Fashion Influencer Gitta Banko: ‘Authenticity is at the core’ The autumn 2018 fashion weeks in New York, Milan,…
Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…
Interview with Insta-Influencer “La coquette italienne”: āInstant content will dominateā The global fashion industry is gearing up for the…
‘Dark PR’ – PR’s evil twin and what to do about it A task force of theĀ Global Alliance for Public…
MeetApp CTO: “Event apps drive performance for both, organisers and participants” The global B2B events industry continues to grow and…
The ‘Social CEO’: Why CEOs should engage via Social Media In recent years, weāve seen societies across the globe getting…
As a PR pro, should you Reddit? Move over Facebook – Reddit is here to stay. The online platform that…
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