Author archive for Falk Rehkopf

  • Personalised brand interactions at scale: The rise of Conversational PR

    Personalised brand interactions at scale: The rise of Conversational PR

    Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…

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  • ‘Dark PR’ – PR’s evil twin and what to do about it

    ‘Dark PR’ – PR’s evil twin and what to do about it A task force of theĀ Global Alliance for Public…

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  • MeetApp CTO: “Event apps drive performance for both, organisers and participants”

    MeetApp CTO: “Event apps drive performance for both, organisers and participants” The global B2B events industry continues to grow and…

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  • Why CEOs should engage via Social Media

    The ‘Social CEO’: Why CEOs should engage via Social Media

    The ‘Social CEO’: Why CEOs should engage via Social Media In recent years, weā€™ve seen societies across the globe getting…

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  • PR Pros: What you need to know about the Dark Web

    PR Pros: What you need to know about the Dark Web

    PR Pros: What you need to know about the Dark Web Youā€™re already familiar with the Surface Web, which simply…

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