Author archive for Falk Rehkopf

Why Marketers need to invest in “Content Intelligence”
Why Marketers need to invest in “Content Intelligence” As best-selling author and entrepreneur Seth Godin puts it, ‘content marketing is…
8. February 2019 by Falk Rehkopf
0
Blessing & Curse: Technology in Crisis Communication
Blessing & Curse: Technology in Crisis Communication The way we see it, technology truly is a double-edged sword. Yes, all…
4. February 2019 by Falk Rehkopf
0
Audio is the new video: Will podcasts take off in Europe?
Audio is the new video: Will podcasts take off in Europe? According to PRCA’s predictions, 2019 will be the year…
1. February 2019 by Falk Rehkopf
0
Content Intelligence is the key to successful Content Marketing
Content Intelligence is the key to successful Content Marketing A decade ago, the way to go about marketing a product…
16. January 2019 by Falk Rehkopf
0
Internal Communications: The potential of “Employee Activation”
Internal Communications: The potential of “Employee Activation” We’ve all heard about employee advocacy, but how about employee activation? In a…
7. January 2019 by Falk Rehkopf
0

Why Marketers need to invest in “Content Intelligence”