Author archive for Falk Rehkopf

  • Advance your PR measurement with AMEC’s “Measurement Maturity Mapper”

    Ā Advance your PR measurement with AMEC’s “Measurement Maturity Mapper” Folks in the PR industry have been talking about how important…

    by
    0
  • Ubermetrics - PESO

    PESO: Drive success across the entire content value chain

    PESO: Drive success across the entire content value chain Hereā€™s what most people get wrong about public relations: PR isnā€™t…

    by
    0
  • Reputation Management: What to do about

    Reputation Management: What to do about “deepfakes”

    Reputation Management: What to do about “deepfakes” Weā€™ve been hearing about fake news for quite some time now, but another…

    by
    0

  • Why Brand Activism wins over Brand Neutrality

    Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and theyā€™re increasingly…

    by
    0

  • Smart Speakers & Co: Voice tech for Communicators

    Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…

    by
    0