Author archive for Falk Rehkopf

  • Advance your PR measurement with AMEC’s “Measurement Maturity Mapper”

     Advance your PR measurement with AMEC’s “Measurement Maturity Mapper” Folks in the PR industry have been talking about how important…

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  • Ubermetrics - PESO

    PESO: Drive success across the entire content value chain

    PESO: Drive success across the entire content value chain Here’s what most people get wrong about public relations: PR isn’t…

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  • Reputation Management: What to do about

    Reputation Management: What to do about “deepfakes”

    Reputation Management: What to do about “deepfakes” We’ve been hearing about fake news for quite some time now, but another…

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  • Why Brand Activism wins over Brand Neutrality

    Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and they’re increasingly…

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  • Smart Speakers & Co: Voice tech for Communicators

    Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…

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