Why Marketers need to invest in “Content Intelligence” As best-selling author and entrepreneur Seth Godin puts it, ‘content marketing is…
Blessing & Curse: Technology in Crisis Communication The way we see it, technology truly is a double-edged sword. Yes, all…
Audio is the new video: Will podcasts take off in Europe? According to PRCA’s predictions, 2019 will be the year…
Content Intelligence is the key to successful Content Marketing A decade ago, the way to go about marketing a product…
Internal Communications: The potential of “Employee Activation” We’ve all heard about employee advocacy, but how about employee activation? In a…