Author archive for Falk Rehkopf

  • Truthiness, post-fact and fake news: The value of Brand Authenticity

    Truthiness, post-fact & fake news: The value of Brand Authenticity

    Truthiness, post-fact & fake news: The value of Brand Authenticity In an era where debates are framed largely by appeals…

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  • Why Content Marketers should embrace voice-activated tech

    Why Content Marketers should embrace voice-activated tech

    Why Content Marketers should embrace voice-activated tech As you already know, we’ve seen a massive uptick in the usage of…

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  • Live video streaming: Twitch’s value for communicators

    Live video streaming: Twitch’s value for communicators Twitch originally started out as a gaming platform where users can log on…

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  • Audio for Augmented Reality: Gimmick or Opportunity for Communicators?

    Audio for Augmented Reality: Gimmick or true opportunity for communicators?

    Audio for Augmented Reality: Gimmick or true opportunity for communicators? We often associate Augmented Reality (AR) with what we can…

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  • Framing and Counter-framing in PR – Strategies, tactics and tools

    Framing and Counter-framing in PR – Strategies, tactics and tools Take it from us – framing is something that everyone…

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