Author archive for Falk Rehkopf

  • Content Intelligence is key to successful Content Marketing

    Content Intelligence is the key to successful Content Marketing

    Content Intelligence is the key to successful Content Marketing A decade ago, the way to go about marketing a product…

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  • Internal Communications: The potential of “Employee Activation”

    Internal Communications: The potential of “Employee Activation” We’ve all heard about employee advocacy, but how about employee activation? In a…

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  • B2B Digital Communication: Should you use ‘interactive content’?

    B2B Digital Communication: Should you use ‘interactive content’? It is simply not sufficient anymore to solely focus on awareness creation…

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  • Advance your PR measurement with AMEC’s “Measurement Maturity Mapper”

     Advance your PR measurement with AMEC’s “Measurement Maturity Mapper” Folks in the PR industry have been talking about how important…

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  • PESO: Drive success across the entire content value chain

    PESO: Drive success across the entire content value chain Here’s what most people get wrong about public relations: PR isn’t…

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