Author archive for Falk Rehkopf

  • Truthiness, post-fact and fake news: The value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity In an era where debates are framed largely by appeals…

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  • Why Content Marketers should embrace voice-activated tech

    Why Content Marketers Should Embrace Voice-Activated Tech

    Why Content Marketers Should Embrace Voice-Activated Tech As you already know, we’ve seen a massive uptick in the usage of…

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  • Live Video Streaming: Twitch’s Value for Communicators

    Live Video Streaming: Twitch’s Value for Communicators Twitch originally started out as a gaming platform where users can log on…

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  • Audio for Augmented Reality: Gimmick or Opportunity for Communicators?

    Audio for Augmented Reality: Gimmick or True Opportunity for Communicators?

    Audio for Augmented Reality: Gimmick or True Opportunity for Communicators? We often associate Augmented Reality (AR) with what we can…

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  • Framing and Counter-Framing in PR – Strategies, Tactics, and Tools

    Framing and Counter-Framing in PR – Strategies, Tactics, and Tools Take it from us – framing is something that everyone…

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