Author archive for Falk Rehkopf

  • Blessing & Curse: Technology in Crisis Communication

    Blessing & Curse: Technology in Crisis Communication The way we see it, technology truly is a double-edged sword. Yes, all…

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  • Audio is the new video: Are Podcasts taking off in Europe?

    Audio is the new video: Will podcasts take off in Europe?

    Audio is the new video: Will podcasts take off in Europe? According to PRCA’s predictions, 2019 will be the year…

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  • Content Intelligence is key to successful Content Marketing

    Content Intelligence is the key to successful Content Marketing

    Content Intelligence is the key to successful Content Marketing A decade ago, the way to go about marketing a product…

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  • Internal Communications: The potential of “Employee Activation”

    Internal Communications: The potential of “Employee Activation” We’ve all heard about employee advocacy, but how about employee activation? In a…

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  • B2B Digital Communication: Should you use ‘interactive content’?

    B2B Digital Communication: Should you use ‘interactive content’? It is simply not sufficient anymore to solely focus on awareness creation…

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