Author archive for Falk Rehkopf

  • Why Brand Activism wins over Brand Neutrality

    Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and they’re increasingly…

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  • Smart Speakers & Co: Voice tech for Communicators

    Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…

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  • Content Marketing: How to unlock the potential of ‘Dark Social’

    Content Marketing: How to unlock the potential of ‘Dark Social’ Dark Social is a huge problem for marketers worldwide. If…

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  • Personalised brand interactions at scale: The rise of Conversational PR

    Personalised brand interactions at scale: The rise of Conversational PR

    Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…

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  • ‘Dark PR’ – PR’s evil twin and what to do about it

    ‘Dark PR’ – PR’s evil twin and what to do about it A task force of the Global Alliance for Public…

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