Author archive for Ubermetrics

  • Instagram: How to make IGTV work for B2B brands

    Instagram: How to make IGTV work for B2B brands Back in June 2018, Instagram launched IGTV, a long-form, vertical video…

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  • Brands: How to make Instagram Stories work

    Brands: How to make Instagram Stories work Instagram Stories has been around for quite some time – it was first…

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  • Disinformation on Instagram

    Brands: Navigate disinformation successfully on Instagram

    Brands: Navigate disinformation successfully on Instagram Many brands see Instagram as a force of good and regularly rely on the platform…

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  • Instagram for communicators

    Instagram for Communicators

    Instagram for Communicators Facebook is still very much the biggest social media platform; there’s no doubt about that. But, hot…

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  • Interview:

    Interview: “Growing complexities challenge traditional Food PR concepts”

    Interview: “Growing complexities challenge traditional Food PR concepts” For many food brands, the success of their communication strategies will define…

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