Using external data to measure campaign success
TÜV Rheinland is a global leader in independent inspection services, founded more than 140 years ago.
The experts stand for quality and safety for people, technology and the environment in nearly all aspects of life. TÜV Rheinland inspects technical equipment, products and services, oversees projects and helps to shape processes for companies. Its experts train people in a wide range of careers and industries. To this end, TÜV Rheinland employs a global network of approved labs, testing and education centers.
TÜV Rheinland operates in 69 countries, has 19,600 employees worldwide and its revenue amounts at $1.88 billion (2015).
The Corporate Social Media Team uses Ubermetrics Delta to monitor and measure campaign success and identify new topics to be covered. During its recent 360° campaign, which aimed at offering a peek behind the work of TÜV Rheinland, the team used the hashtag #InsideTÜVR. Delta monitored public communication in relation to this campaign on social networks such as Facebook, Twitter, and YouTube.
Throughout the campaign, TÜV Rheinland presented itself as a transparent and communicative company in social networks. The aggregated data was used to evaluate and measure campaign success.
While using Delta, the virality and influencer analysis were of great use to quickly spot relevant communication that required action as well as identifying key influencers that can impact campaign reach.
In the near future, the campaign will be extended with additional topics to be covered and will again be monitored with Ubermetrics Delta.
TÜV Rheinland uses Ubermetrics Delta for Agenda-Surfing.
This way we get in time notifications concerning our relevant topics and are able to respond accordingly.Anna Linn ZafirisWeb Content Manager & Social Media Manager | TÜV Rheinland