Using data to manage brand reputation
ZEPTER&KRONE is a creative agency for strategic marketing, offering consulting services for companies in various industries.
The WealthCap Real Estate Management GmbH, one of the agency’s customers, operates several shopping centers in Germany. ZEPTER&KRONE is in charge of managing all digital projects, including online reputation management.
The agency uses Delta to monitor and analyze real-time communication about the shopping centers. This allowed them to identify and control voices from consumers, opinions from influencers, and references in key media in order to protect their customers’ brand reputation.