Posts tagged with ‘Branding’

  • Truthiness, post-fact and fake news: The value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity In an era where debates are framed largely by appeals…

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  • What to do about Brandjacking on Instagram

    What to Do About “Brandjacking” on Instagram

    What to Do About “Brandjacking” on Instagram Companies are increasingly tapping on Instagram to promote their brands and generate conversations…

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  • Why Brand Activism Wins over Brand Neutrality

    Why Brand Activism Wins over Brand Neutrality In this day and age, consumers are all for authenticity and they’re increasingly…

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  • Content Marketing: How to Unlock the Potential of ‘Dark Social’

    Content Marketing: How to unlock the potential of ‘Dark Social’ Dark Social is a huge problem for marketers worldwide. If…

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