Posts tagged with ‘Marketing’

  • Truthiness, post-fact and fake news: The value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity

    Truthiness, Post-Fact & Fake News: The Value of Brand Authenticity In an era where debates are framed largely by appeals…

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  • Influencers versus Brand Advocates: Who should B2B brands bet on?

    Influencers vs. Brand Advocates: Who Should B2B Brands Bet On?

    Influencers vs. Brand Advocates: Who Should B2B Brands Bet On? In the B2B world, social proof is a must-have. Why…

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  • Live Video Streaming: Twitch’s Value for Communicators

    Live Video Streaming: Twitch’s Value for Communicators Twitch originally started out as a gaming platform where users can log on…

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  • Facelift-Ubermetrics

    Facelift: “Ubermetrics Is a Best-Of-Breed Partner for Effective Social Media Management”

    Facelift: „Ubermetrics Is a Best-Of-Breed Partner for Effective Social Media Management” Longstanding partners Facelift – one of the leading providers…

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  • Audio for Augmented Reality: Gimmick or Opportunity for Communicators?

    Audio for Augmented Reality: Gimmick or True Opportunity for Communicators?

    Audio for Augmented Reality: Gimmick or True Opportunity for Communicators? We often associate Augmented Reality (AR) with what we can…

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