Ā Advance your PR measurement with AMEC’s “Measurement Maturity Mapper” Folks in the PR industry have been talking about how important…
PESO: Drive success across the entire content value chain Hereās what most people get wrong about public relations: PR isnāt…
Ubermetrics launches new ‘Advanced Search’ Features This week, Ubermetrics launched a whole range of new search agent features enabling an…
Reputation Management: What to do about “deepfakes” Weāve been hearing about fake news for quite some time now, but another…
Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and theyāre increasingly…
Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…
The ‘Communications Week’ celebrates its premiere on 13th November in Hamburg We’re happy to announce that theĀ Communications WeekĀ is coming to…
Content Marketing: How to unlock the potential of ‘Dark Social’ Dark Social is a huge problem for marketers worldwide. If…
Interview with Fashion Influencer Gitta Banko: ‘Authenticity is at the core’ The autumn 2018 fashion weeks in New York, Milan,…
Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…
Interview with Insta-Influencer “La coquette italienne”: āInstant content will dominateā The global fashion industry is gearing up for the…
‘Dark PR’ – PR’s evil twin and what to do about it A task force of theĀ Global Alliance for Public…
English
GermanEnglishGerman
