Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…
Interview with Insta-Influencer “La coquette italienne”: âInstant content will dominateâ The global fashion industry is gearing up for the…
‘Dark PR’ – PR’s evil twin and what to do about it A task force of the Global Alliance for Public…
MeetApp CTO: “Event apps drive performance for both, organisers and participants” The global B2B events industry continues to grow and…
The ‘Social CEO’: Why CEOs should engage via Social Media In recent years, weâve seen societies across the globe getting…
As a PR pro, should you Reddit? Move over Facebook – Reddit is here to stay. The online platform that…
PR Pros: What you need to know about the Dark Web Youâre already familiar with the Surface Web, which simply…
Ubermetrics added location-based media monitoring Ubermetrics Delta is one of the most advanced social and digital listening tools available anywhere. Weâre…
PR Professionals Need To Do More About Measurement The measurement of marketing has evolved but PR analytics have not evolved with…
Media Relations: How to work with AI-driven newsrooms For many, the word ânewsroomâ evokes an image of reporters sitting in…
Will Blockchain re-establish trust within Marketing and PR? Whatâs the first thing that comes to your mind when we throw…
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