Ubermetrics adds location-based media monitoring Ubermetrics Delta is one of the most advanced social and digital listening tools available anywhere. We’re…
PR Professionals Need To Do More About Measurement The measurement of marketing has evolved but PR analytics have not evolved with…
Media Relations: How to work with AI-driven newsrooms For many, the word “newsroom” evokes an image of reporters sitting in…
Will Blockchain re-establish trust within Marketing and PR? What’s the first thing that comes to your mind when we throw…
Voice Search Optimisation (VSO): Digital PR’s new frontier Voice search has exploded in popularity as of late, with 55% of…
Virtual Influencers: PR gag or next level Influencer Marketing? In a nutshell, virtual or CGI influencers refer to influencers who…
How to use AI in Public Relations Artificial Intelligence (AI) is making a huge splash in the PR industry, but…
Top 10 free-of-charge Social Media Monitoring Tools For many companies, social media monitoring is still new territory. Whether in content…
Spotify’s Trend Research with Social Listening Music streaming is dominating the modern music business. Providers such as Spotify have to…
Competitor Analysis: Top 10 Tools The first milestone for a marketing manager kicking off a new project should be to…
Why Real-Time Marketing is all About Perfect Timing When we are talking about the most difficult disciplines to master…
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