Why Marketers need to invest in “Content Intelligence”
Why Marketers need to invest in “Content Intelligence” As best-selling author and entrepreneur Seth Godin puts it, ācontent marketing is…
by Falk Rehkopf0Blessing & Curse: Technology in Crisis Communication
Blessing & Curse: Technology in Crisis Communication The way we see it, technology truly is a double-edged sword. Yes, all…
by Falk RehkopfAudio is the new video: Will podcasts take off in Europe?
Audio is the new video: Will podcasts take off in Europe? According to PRCAās predictions, 2019 will be the year…
by Falk RehkopfContent Intelligence is the key to successful Content Marketing
Content Intelligence is the key to successful Content Marketing A decade ago, the way to go about marketing a product…
by Falk RehkopfInternal Communications: The potential of “Employee Activation”
Internal Communications: The potential of “Employee Activation” Weāve all heard about employee advocacy, but how about employee activation? In a…
by Falk RehkopfB2B Digital Communication: Should you use ‘interactive content’?
B2B Digital Communication: Should you use ‘interactive content’? It is simply not sufficient anymore to solely focus on awareness creation…
by Falk RehkopfDigital Communications Blog: Our Top 7 Posts in 2018
Digital Communications Blog: Our Top 7 Posts in 2018 Within the Ubermetrics blog, we write about the opportunities and challenges…
by UbermetricsAdvance your PR measurement with AMEC’s “Measurement Maturity Mapper”
Ā Advance your PR measurement with AMEC’s “Measurement Maturity Mapper” Folks in the PR industry have been talking about how important…
by Falk RehkopfPESO: Drive success across the entire content value chain
PESO: Drive success across the entire content value chain Hereās what most people get wrong about public relations: PR isnāt…
by Falk RehkopfUbermetrics launches new ‘Advanced Search’ Features
Ubermetrics launches new ‘Advanced Search’ Features This week, Ubermetrics launched a whole range of new search agent features enabling an…
by Jakob Cuber