9 Podcasts PR & Marketing experts need to listen to

9 Podcasts PR & Marketing experts need to listen to
24. January 2019 Claudia Meloni

9 Podcasts PR & Marketing
experts need to listen to

Podcasts

According to PRCA, audio is the new video as the organisation states that 2019 is going to be the year of podcasts. At Ubermetrics, we love listening to podcasts and we want to share some of our favourite podcasts for PR and Marketing experts. Please note this is a list, not a ranking.

Want to know more about the benefits of podcasts for B2B communicators? Then read our post “Audio is the new video: Will podcasts finally take off in Europe?” right here on the Ubermetrics blog.

#FuturePRoof podcast with Sarah Hall & Stephen Waddington

The #FuturePRoof podcast launched in 2017 and is now in its third series. CIPR UK’s Vice President Sarah Hall and Metia’s Managing Director Stephen Waddington cover a wide variety of PR topics.

#FuturePRoof Podcast: robots to try at home

The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Digital Download Podcast with Paul Sutton

Digital Download is up to date with the latest thinking in digital communications, social media & PR and is hosted by award-winning digital strategist Paul Sutton.

Inspiring interviews with leading global practitioners uncover social media marketing, public relations, SEO, e-commerce & digital strategy. 

Where Digital PR is Headed in 2019 (Podcast)

Every year the PRCA Digital PR report throws up some unexpected findings from the world of digital communications, and this year is no different. Among the headlines are that although PR teams are controlling more social and digital media activity, they’re less confident in measuring it!

In this episode, Paul interviews Danny Whatmough, Chair of the PRCA Digital Group and MD for Integrated Media at Weber Shandwick, who talks about what’s up for the PR industry in 2019, as well as about his new book, Digital PR, which is one of the PRCA Practice Guides.

The Spin Sucks Podcast with Gini Dietrich

A podcast hosted by Gini Dietrich informing about new PR and about the blurring lines between PR, marketing, search, advertising, social and content.

PESO Case study: Pitch Perfect

In this episode, Gini talks about the PESO model with specific reference to Earned Media and the crucial role research plays before pitching.

The Content Experience Show

Content experience is the new content marketing. This podcast talks about the importance to engage audiences with a personalised experience through meaningful content. The guests on the Content Experience Show share strategies, tips and real-world examples of how they’re taking their content marketing to the next level.

How to Build a Real-Time Content Strategy

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

This episode focuses on methods and techniques used by Lauren Teague and her team to strategise real-time content and how to embed it into the customer experience.

Social Zoom Factor by Pam Moore

This podcast by CEO and Founder of Marketing Nutz Pam Moore helps marketing leaders to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to improve business results. Each episode comes with actionable tactics and strategies.

Stop Listening to the Social Media and Digital Marketing Gurus

If you want to succeed in the online world today you must build your own social media, digital marketing and branding plan and strategy. Although there are many social marketing gurus happy to give you free advice, you must be careful who you listen to and be sure you are focusing on the right technologies, strategies and tactics for your business and audience.

Pam Moore gives helpful advice on how to effectively differentiate between useful information, technologies and strategies versus what is just noise promoted by so-called marketing gurus.

The Growth Show by Mike Volpe

Hosted by HubSpot CMO Mike Volpe, The Growth Show is a podcast for leaders who are obsessed with the idea of growth. 

The Growth Show

Listen to The Growth Show for inspiring stories on how people grow a business, an idea, or a movement

One interesting episode welcomes Tina Sharkey, founder of Brandless, who talks about how the understanding and definition of ‘branding’ is changing.

Hacks and Flacks by March Communications

Hacks and Flacks is a podcast about all that revolves around marketing and public relations.

53 – The Art and Science of Influencer Marketing

The concept of influencer marketing is nothing new and it’s been in the news a lot lately. Brands are more interested than ever in partnerships for sales, awareness or engagement campaigns.

This episode is all about influencer marketing and features interviews with influencer Jess Ann Kirby, Director of Digital Services Caroline Black and Account Director/Zoom practice lead Kelly O’Brien.

Inside PR by Gini Dietrich, Joseph Thornley & Martin Waxman

A weekly podcast about PR and social media hosted by three industry veterans who look at the state of the industry, explore topical and provocative issues and interview interesting guests.

Can your communications business survive an economic downturn? – Inside PR 531

The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what’s the smart agency head doing?

Here Gini Dietrich shares her experience on how her business survived the economic crash in 2008. The secret: being a smart leader, which means diversifying revenue streams during times of uncertainty.

For Immediate Release by Shel Holtz and Neville Hobson

Weekly podcasts for communicators where news, trend, issues and new technologies of the industry are extensively discussed to help professionals be always up to date.

FIR #169: Story on Stories – FIR Podcast Network

The final episode of 2018 — and the end of our 14th consecutive year of podcasting

Business strategist Frank Eliason joins the host Shel Holtz to talk about customer retention and new-customer acquisition; then Mark Story talks with Shel about the rise of stories on social media.

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Which podcasts do you recommend? Let us know.

Junior Marketing Manager