Kantar & Ubermetrics deliver joint data, analytics and services to communication experts
We are happy to share great news for our customers: Kantar, the global leader in connected intelligence, and Ubermetrics, the leading Content Intelligence platform for marketing and PR experts, have formed a partnership to bring the best of their data, analytics and services to communication and PR experts.
The Ubermetrics offering will be complemented by 360-degree coverage of the media landscape – including data from print media worldwide – providing Ubermetrics’ customers with access to Kantar’s extensive capabilities in the analysis of offline media. Kantar, on the other hand, will use the social media data acquisition and analysis expertise of the global data and PR analytics specialist Ubermetrics. The company is expanding its social media monitoring and analysis offering with additional automated data analysis and is improving its dashboards with additional features.
For more details on this new partnership, read our most recent press release here.