Reputation Management: What to do about “deepfakes” Weāve been hearing about fake news for quite some time now, but another…
Why Brand Activism wins over Brand Neutrality In this day and age, consumers are all for authenticity and theyāre increasingly…
Smart Speakers & Co: Voice tech for Communicators Alexa, Cortana, Siri, Amazon Echo, Google Home – home voice assistants and…
The ‘Communications Week’ celebrates its premiere on 13th November in Hamburg We’re happy to announce that theĀ Communications WeekĀ is coming to…
Content Marketing: How to unlock the potential of ‘Dark Social’ Dark Social is a huge problem for marketers worldwide. If…
Interview with Fashion Influencer Gitta Banko: ‘Authenticity is at the core’ The autumn 2018 fashion weeks in New York, Milan,…
Personalised brand interactions at scale: ‘Conversational PR’ What exactly is ‘conversational PR’? In short, this refers to the act of…
Interview with Insta-Influencer “La coquette italienne”: āInstant content will dominateā The global fashion industry is gearing up for the…
‘Dark PR’ – PR’s evil twin and what to do about it A task force of theĀ Global Alliance for Public…
MeetApp CTO: “Event apps drive performance for both, organisers and participants” The global B2B events industry continues to grow and…
The ‘Social CEO’: Why CEOs should engage via Social Media In recent years, weāve seen societies across the globe getting…
As a PR pro, should you Reddit? Move over Facebook – Reddit is here to stay. The online platform that…
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