Voice Search Optimisation (VSO): Digital PR’s new frontier Voice search has exploded in popularity as of late, with 55% of…
Virtual Influencers: PR gag or next level Influencer Marketing? In a nutshell, virtual or CGI influencers refer to influencers who…
How to use AI in Public Relations Artificial Intelligence (AI) is making a huge splash in the PR industry, but…
Top 10 free-of-charge Social Media Monitoring Tools For many companies, social media monitoring is still new territory. Whether in content…
Spotify’s Trend Research with Social Listening Music streaming is dominating the modern music business. Providers such as Spotify have to…
Competitor Analysis: Top 10 Tools The first milestone for a marketing manager kicking off a new project should be to…
Dos and Donāts for the Perfect Media Pitch Media pitches are an integral instrument of PR and Marketing agencies in…
Search Operators – Cheat Sheet In this document we would like to introduce all available Search-Operators and Modification options currently…
Find more: Wildcards In social listening, a single letter can make a crucial difference, so āenvelopā and āenvelopeā are, for…
Virality Ubermetrics Delta measures the amount of communication that a single article has generated. For this Delta summarizes various interactions:…
Specific search using modifiers The more precise a search is defined, the more accurate are the results and the greater…
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