How to measure the ROI of PR campaigns
How to measure the ROI of PR campaigns One of the biggest challenges in public relations is measuring ROI.…
by UbermetricsNew Feature: The field specific search
Increasing search result relevance: The field specific search Do you want to save time in your daily work with…
by Eva BrüserHow media intelligence can support brand reputation management
How media intelligence can support brand reputation management During the past decade, dramatic social, economical and political changes have occurred.…
by UbermetricsHow Social Media Intelligence improves decision making
How social media intelligence can improve your decision-making In the era of social listening, more and more companies…
by UbermetricsThe Court of Public Opinion
Using Big Data to manage crisis and reputation In today’s digital world, controlling all communication around your brand is…
by UbermetricsHow to spot the best influencer for your brand
How to spot the best influencer for your brand First, what exactly is an influencer? In times where Instagram has…
by UbermetricsWhat makes a press release successful?
What makes a press release successful? Getting Started The press release is one of the primary communication tools for…
by UbermetricsSocial media monitoring as content marketing tool
Social Media Monitoring in the content creation cycle Content marketing is on everybody’s lips. Most of the time content marketing…
by Ubermetrics