Social media analytics and its evolution “Social media analytics is the practice of gathering data from blogs and social…
“Today you will find no campaign that does not take into account digital and social media. Ubermetrics provides from the…
The importance of Social Listening What is Social Listening? Social Listening is one of the many names of Social…
How media intelligence can support brand reputation management During the past decade, dramatic social, economical and political changes have occurred.…
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Using Big Data to manage crisis and reputation In today’s digital world, controlling all communication around your brand is…
A new creative process: prepare yourself for agility and speed Content is king. Every marketer knows that by now.…
Are PR stunts still a good idea for your brand/company in 2016? At Ubermetrics we are specialists at keeping track…
How to make SEO and PR influence each other? In the last years content has become the main activity which,…
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