Data privacy policy

Data privacy policy


Ubermetrics values your privacy and desires to ensure your experience with Ubermetrics is as satisfying and safe as possible. In that regard, we have established the following privacy policy to explain and describe what personal information Ubermetrics collects on our sites and what it is used for. We collect, process and use your personal data in accordance with the contents of this Privacy Policy and the applicable German data protection laws, in particular the Federal Data Protection Act (“BDSG”) and the Telemedia Act (“TMG”).

Declaration of consent

Upon requesting access to Ubermetrics Delta, its API or entering contract with Ubermetrics, you agree that Ubermetrics may collect, store and use person-related data provided to us for contract- and marketing purposes.


Revocation, information, changes or removal of your data

You can revoke your consent at any time. The objection must be done in writing to our business address (Alexanderplatz 1, 10178 Berlin) or by fax (+49 30 60 98 57 509). Through these channels you may also receive information about the data that is stored in relation to your person if requested in writing. Moreover, you have the right to demand the correction of incorrect data, and the blocking and deletion of personal data, insofar as there is no legal obligation to retain such data or if this data is needed to process existing contracts.


Nature and level of collection and processing of personal data in Ubermetrics Delta

Data that is needed to setup an Ubermetrics Delta account:

  • Email address
  • Password
  • Account name
  • User name

When using the tool, additional personal data can be added through our webinterface voluntarily:

  • Facebook profile
  • Language preferences
  • Names of reporting templates
  • Several additional setting preference

Moreover, when using Ubermetrics Delta the following information is necessary:

  • Name and keywords for search agents
  • Tags and notes for selected mentions
  • The email address will be used for log-in purposes but also to send marketing newsletters and tool tutorials. If you wish to unsubscribe from this, please use the appropriate fields in the email footers.

Personal data is used to manage user accounts, as well as for contacting the user if necessary. The management of user accounts is used for the automated delivery of the requested mentions and displaying them. Furthermore, Ubermetrics employees may use the account data to resolve problems, to derive performance and scope of service improvements, to identify typical use case scenarios, or to analyze whether or not customer goals were achieved.

User actions and the corresponding IP addresses are saved for security and diagnostic purposes. These log files are only available for Ubermetrics administrators and will be deleted at the latest after two weeks. In cases of security incidents or suspicion of hacking, spying or similar, the user will be informed immediately. Ubermetrics reserves the right to save the corresponding log files and eventually forward them to security service provider and security authorities until the matter is solved.


User data/ User profiles/ Cookies

You can visit our website without providing any personal data. However, visiting our site automatically creates data. The following applies for this data:

  • We save log files for each website visit by registered or unregistered users. A log file consists of an IP address, the starting and ending time of the site visit, the data volume transmitted, and the subpages that were accessed. Furthermore, we collect and save this data for security reasons, e.g. for events of misuse. More specifically, in this regard we save the visitors IP address after commenting on an article.
  • Log files help us understand how our service is used. We use it to analyze which pages are frequently visited, peaks during the day with high website traffic, and how well the user navigates to different pages on the website.
  • We use cookies. These cookies provide the following information: Log in data, your browser type and version, the date and time of your website visit, your language preferences for our website, and the cookie number. The use of cookies helps us to recognize you in case you return to our website after the first visit.
  • You may refuse the use of cookies by selecting the appropriate settings on your browser.


Data privacy statement for the usage of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States.

We use IP anonymization techniques. Your IP address will be shortened by Google within the Member States of the EU and any other signatories of the agreement about the European Economic Area. The complete IP address will only be transmitted to a US based Google server in special occasions. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Additionally, you can block Google from gathering and processing information generated by the cookie and data regarding your website usage (including your IP-address) by downloading and installing the following Browser plugin:

To provide you more choice on how the data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on instructs the Google Analytics JavaScript not to send any information about the website visit to Google Analytics (the Opt-out only works in the selected browser).

If you want to opt-out, download and install the add-on for your current web browser. The Google Analytics Opt-out Browser Add-on is available for Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera:


Using Google remarketing

This website uses remarketing services provided by Google Inc. to advertise on third party websites to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page or on a site in the Google Display Network.  Third-party vendors use cookies to serve ads based on someone’s past visits to the Ubermetrics website.

According to Googles own information, no personal data is used during this process. In case you want to block the Google remarketing function anyway, you can deactivate it by adapting the corresponding settings here: Alternatively, you can block the usage of cookies for interest-based-advertising by following the instructions on this link:


Google Adwords

We are using the Google Adwords tracking cookie to advertise on third party websites to previous visitors to our site. In the case of clients who are directed to our website from Google AdWords, a cookie, valid for a maximum of 30 days, is used. This cookie allows Google and Ubermetrics to track your site visits. No personal information is maintained after that which might identify you. Every GoogleAd customer gets a different cookie, hence, cookies cannot be traced by websites from GoogleAd customers. Conversion cookies provide information that help us create conversion statistics about the ad performance. This includes the number of users that click on our ad and get redirected to a site that is connected with a conversion tracking tag. We do not receive any information that allow us to identify the user.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Please notice that you must not delete opt-out cookies if you want to block the tracking of your data. If you delete all cookies in your brower, you need to replace the cookie concerned.


Transmitting data to third parties

We will not give your personal information to third parties unless you have consented to the transfer of data or we are authorized or obligated by law and / or official or judicial orders to transfer such data.



We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as your email address and sign-up date) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. Intercom analyzes your use of our website and/or product and tracks our relationship so that we can improve our service to you. We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at



Ubermetrics utilizes LeadSquared, a third-party company, for marketing automation. Users can download content and leave their contact details to request a scheduled call with Ubermetrics employees. This information is saved on LeadSquareds servers. Users remain anonymous unless the user has provided personal information through the submission of a form. We use the submitted data to get in touch with interested website visitors and understand which use cases are of interest. All information we collect are subject of this privacy policy.

LeadSquared is a software company from India with an office in Bangalore. For the processing and storage of data, an EU standard contract was concluded on transfer of personal data to third countries.

Contact: MarketXpander Services Private Limited, #33, Sector 6, HSR Layout, and Bangalore – 560102.


Google Maps

We use Google Maps for displaying maps and creating Driving plans. Google Maps is operated by Google Inc. . By using this site, you consent to the collection, processing and use of the automatically collected data and the data you entered yourself by Google, its agents, or third parties.

For further information on the Terms of Service for Google Maps, see Terms and Conditions for Google Maps.

Crazy Egg

Crazy Egg Clients use customized and proprietary software code provided by Crazy Egg to collect and transmit Visitor Information to Crazy Egg’s servers. When a Client Site Visitor visits a Client Site that uses Crazy Egg’s Analysis Service, this code contacts Crazy Egg’s servers and enables Crazy Egg to collect and analyze the Client Site Visitor’s activity while visiting the Client’s Site. This information is then stored on web servers and databases utilized by Crazy Egg to perform analyses and produce reports for the Crazy Egg Client. The interactions that may be recorded or analyzed (“Recorded Interactions”) may include mouse scrolls and clicks by a Client Site Visitor; keystrokes entered by a Client Site Visitor; and/or pages viewed or visited by a Client Site Visitor, including the duration of such visits. Recorded Interactions may also include images of the Client Site that are recorded during the Client Site Visitor’s interactions with such Client Site, such as, by way of example, images of forms displayed or populated by the Client Site Visitor on the Client Site, or other multimedia content that may be posted by Client Site Visitors.

Crazy Egg may also collect certain information about a Client Visitor’s computer or mobile device that may be furnished by the Client Visitor’s browser or otherwise by the device (“Device Information”), such as:

  • Browser Information
  • Operating System Information
  • Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
  • IP Address
  • Page Accessed
  • Geographic Location
  • Time of Visit
  • Referring Site, Application, or Service

Crazy Egg’s Analysis Service is not designed to knowingly collect or extract from Visitor Information (including any Recorded Interactions or Device Information) information that could be used to personally identify Client Site Visitors, such as a Client Site Visitor’s name, address or phone number (“Personally Identifiable Information”) when a Client Site Visitor visits a Client Site that uses the Crazy Egg Analysis Service. In particular, Crazy Egg does not attempt to identify, decipher, or associate Personally Identifying Information regarding a Client Site Visitor from any Recorded Interactions or Device Information.