Incorporating Big Data and public information streams into your content marketing strategy
Content is King. Every marketer knows that by now. Chances are, the content you are creating is not reaching the right audience on their preferred channel when they are open to consuming it.
This paper provides practical guidance on developing an understanding of your target market segments, including key characteristics, communication preferences, and interest areas, so that you can optimize your content marketing efforts.
Content of the guide
Understand your target group
Define a thematic focus for your content
Discover sources for new content
Integrate automated reports in your workflows