Crisis Communication Guide

The Court of Public Opinion

Using Big Data to manage crisis and reputation

Using Big Data to manage crisis and reputation

In today’s digital world, controlling all communication around your brand is virtually impossible. That’s why every company needs to be prepared for the worst.

In this guide, we will outline strategies that will help you manage the massive amounts of real-time information being produced from millions of public streams, so that you can be fully prepared for crisis communication situations, whenever and however they may hit. We will discuss the essentials of crisis management and how Ubermetrics Delta can help throughout the crisis identification and evaluation process.

Content of the guide

  • Features to analyze public online & offline communication
  • Evaluate communication and sources
  • Optimize business decisions and communication strategy

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