Measure campaign success – Case Study Activision Blizzard

Measure Campaign Success – Case Study Activision Blizzard

The most important task for marketers is to create and continually improve campaigns in real time.


The more time-intensive and expensive the advertising campaigns are, the more important it is to measure their success and impact and learn from best practices.

This process sounds to be too time-consuming and inaccurate.

A campaign monitoring concept helps to keep an overview and focus only on the relevant KPIs.

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