Measure Campaign Success – Case Study Activision Blizzard
The most important task for marketers is to create and continually improve campaigns in real time.
The more time-intensive and expensive the advertising campaigns are, the more important it is to measure their success and impact and learn from best practices.
This process sounds to be too time-consuming and inaccurate.
A campaign monitoring concept helps to keep an overview and focus only on the relevant KPIs.